Privacy Policy

Effective Date: April 21, 2026 · Last updated: August 12, 2026

Expert Level Content, LLC, operating as Your Money Mirror (“we,” “us,” “our”), is committed to protecting the privacy of the individuals who use our platform. This Privacy Policy explains who we are, what information we collect, how we use it, how we protect it, and what rights you have with respect to your personal information.

By accessing or using the Service, you acknowledge that you have read, understood, and agree to the practices described in this Privacy Policy.

1. Who This Policy Covers

This Privacy Policy applies to two categories of individuals:

• Advisor Users: Licensed financial advisors and financial services professionals who subscribe to and operate the Service.
• Survey Respondents (Prospects): Individuals who complete a pre-meeting survey distributed by an Advisor User via a branded survey link.

2. Information We Collect

From Advisor Users

• Name and professional contact information (email address, firm name)
• Billing and payment information (processed and stored by Stripe — we do not store full card numbers)
• Login credentials and account authentication data
• Usage data including features accessed, Dossiers generated, and session activity
• Communications sent to our support team

From Survey Respondents (Prospects)

• Survey responses submitted through the pre-meeting questionnaire
• A name or identifier as provided by the distributing Advisor User
• No financial account information, government identification, health data, or sensitive personal data is requested from survey respondents

Automatically Collected Technical Data

• IP address (used for security and fraud prevention only)
• Browser type and version, device type and operating system
• Pages visited and time on page (aggregate, non-personally identifiable)

3. How We Use Your Information

• To provide, operate, maintain, and improve the Service
• To generate psychographic Dossiers and deliver them to the subscribing Advisor User
• To process payments and manage subscription billing
• To authenticate users and protect account security
• To respond to support requests and communications
• To detect, prevent, and address fraud, security incidents, and technical issues
• To comply with legal obligations and enforce our Terms of Service

4. What We Do Not Do With Your Data

• We do not sell your data. We do not sell, rent, lease, trade, or otherwise transfer any personal data to third parties for monetary or non-monetary consideration.
• We do not share data for advertising. We do not share personal information with advertising networks, data brokers, or marketing firms.
• We do not build consumer profiles. We do not aggregate or link survey respondent data across multiple engagements to build persistent behavioral profiles.
• We do not use data for AI training beyond the Service. Survey responses and Dossier content are not used to train AI models made available to third parties.

5. Data Sharing with Third-Party Service Providers

We work with a limited number of trusted third-party service providers who assist us in operating the Service. These providers may access personal data only as necessary to perform their specific function and are contractually prohibited from using your data for any other purpose.

Our current third-party processors include:

• Stripe — payment processing and subscription management. Stripe is PCI DSS Level 1 certified and SOC 2 Type II audited.
• Supabase — secure cloud database infrastructure for storage of advisor account data and Dossier content. Supabase is SOC 2 Type II audited and hosted on AWS infrastructure with encryption at rest.
• Vercel — application hosting and serverless infrastructure for the Service.
• Anthropic — generation of Dossier and Money Mirror text. Survey responses are transmitted to Anthropic’s API to produce the written output. Anthropic does not train its models on data submitted through its commercial API.
• GoHighLevel (GHL) — CRM and transactional email delivery for account onboarding communications to Advisor Users.

We do not authorize any third-party provider to sell, license, or further disclose your data.

6. Legal Disclosures

We may disclose personal information if required to do so by law or in the good-faith belief that such action is necessary to comply with a legal obligation, protect our rights or property, prevent wrongdoing, or protect personal safety.

7. Data Retention

• Advisor account data: Retained for the duration of the active subscription plus 90 days post-cancellation to fulfill legal, tax, or billing obligations.
• Survey respondent data and Dossier content: Retained only for the period necessary to deliver the Dossier to the subscribing Advisor User.
• Technical and usage logs: Retained for 30–90 days for security monitoring.

You may request deletion of your personal data at any time by contacting hello@yourmoneymirror.co. We will process deletion requests within 30 days.

8. Data Security

We implement commercially reasonable technical, administrative, and physical safeguards including encryption of data in transit (TLS), access controls, and secure hosting infrastructure. In the event of a data breach affecting your personal information, we will notify you as required by applicable law.

9. Cookies and Tracking Technologies

The Service uses cookies to maintain session state and authenticate users. We do not use third-party advertising cookies or tracking pixels for behavioral advertising. You may configure your browser to refuse cookies; some features may not function properly without them.

10. Your Privacy Rights

Depending on your jurisdiction, you may have the right to access, correct, delete, or port your personal data, restrict processing, or withdraw consent. To exercise any right, contact hello@yourmoneymirror.co. We will respond within 30 days and will not discriminate against you for exercising these rights.

11. California Privacy Rights (CCPA/CPRA)

California residents have the right to know what personal information is collected, the right to delete it, the right to correct inaccurate information, and the right to opt out of the sale or sharing of personal information. As stated throughout this Policy, we do not sell or share personal information. California residents may submit requests to hello@yourmoneymirror.co.

12. GDPR — Rights of EEA and UK Residents

If you are located in the EEA or United Kingdom, we process your personal data only where we have a lawful basis. EEA and UK residents have the right to lodge a complaint with a supervisory authority.

13. Children’s Privacy

The Service is designed exclusively for licensed financial services professionals and is not directed toward individuals under 18. We do not knowingly collect personal information from minors.

14. Advisor Responsibility for Prospect Data

Advisor Users who distribute survey links act as data controllers with respect to their clients’ information. By using the Service, Advisor Users represent that they have obtained all necessary consents from survey respondents and that their use of prospect data complies with all applicable laws, including SEC, FINRA, and applicable state privacy laws.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date above. Material changes will be communicated via email or in-app notice.

16. Contact Us

Expert Level Content, LLC, operating as Your Money Mirror
375 E. Horsetooth Rd. #2-202, Fort Collins, CO 80525
Email: hello@yourmoneymirror.co

We aim to respond to all privacy inquiries within 30 calendar days.

This Privacy Policy does not constitute legal advice. We recommend consulting a qualified privacy attorney if you have specific compliance obligations under GDPR, CCPA, GLBA, or other applicable privacy regulations.